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Export Data
Possibility to export a type of data (ID, Label, Creation Date, Volume) specifying email
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Search criterion
Possibility to search type of Data by Label, ID or tag
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In this panel, User can select the different types of data:
FirstParty
My Data
data from advertiser’s website (Users navigation)
My CRM
data from advertiser’s CRM databases applying AND, OR, EXCLUSION rules on the target parameters
ThirdParty
Demographic
Weborama’s data with segments & clusters on Socio-demographic profile
Behavioral
Weborama’s data with segments & clusters on Interest profile
This data set is divided into 2 criteria: Segments and Clusters
1- Segments: 23 segments that aggregate several clusters
2- Clusters: 160+ centers of interests. Each cluster is linked to one single segment
Example: The “Clothing, shoes and accessories” segment is composed of 7 clusters: accessories, clothing, eyewear, fashion trend, footwear, jewelry, lingerie
Geography
enables to select the geographic criteria to build an audience
This data set is divided into pre-defined administrative groupings according to the country, e.g. Regions and Departments for France
Regions: regroup the 27 administrative regions in France
Departments: regroup all the departments linked to a region
Audiences
Saved audiences composed of C-clones, 1st party and/or 3rd party data
=> It can be call Segment
Technology (3rd party data)
enables the user to select the technologies criteria to build an audience
This data set is divide into pre-defined groupings according to User Agent information and Digital Elements (for Internet Service Providers)
1- Browsers () = IE, Firefox, Chrome, Safari, Opera, etc.
2- Devices = Desktop, Mobile, Tablet, Unknown
3- Operating Systems = IOS, Android, Blackberry, MacOS, Windows, Symbian etc …
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Criteria are consolidated groups of interest available for audience creation. In WAM they are classified in groups of data:
Mydata: includes the taxonomies, and media data
Third party: includes socio demographic data provided by Weborama
Geography: Geographical data provided by Weborama, and georadar points
Technology: Technological data provided by Weborama
Shared: Includes both shared taxonomies and shared audiences
Audience: all the existing active audiences
Marketplace: Includes activated data provider taxonomies currently bought
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Export
It is possible to export mydata taxonomies individually, the audiences, the third party data or the geographical data by clicking the export data button.
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In the form, it is possible to select one export and define some parameters such as the recipients of the export and the timeframe of the export (affects volumes available in the export).
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Search
A search tool is available to ease scrolling through the available data. It is possible to search by label, tag, or id.
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