Criteria are consolidated group groups of interest available for audience creation. In WAM they are classified in group groups of data:
Mydata: includes the taxonomies, and media data
Third party: includes socio demographic data provided by Weborama
Geography: Geographical data provided by Weborama, and georadar points
Technology: Technological data provided by Weborama
Shared: Includes both shared taxonomy taxonomies and shared audiences
Audience: all the existing active audienceaudiences
Marketplace: Includes activated data provider taxonomies currently bought
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