Criteria are consolidated group of interest available for audience creation. In WAM they are classified in group of data:
Mydata: includes the taxonomies, and media data
Third party: includes socio demographic data provided by Weborama
Geography: Geographical data provided by Weborama, and georadar points
Technology: Technological data provided by Weborama
Shared: Includes both shared taxonomy
Audience: all the existing active audience
Marketplace: Includes activated data provider taxonomies currently bought
Export
It is possible to export mydata taxonomies individually, the audiences, the third party data or the geographical data by clicking the export data button.
In the form, it is possible to select one export and define some parameters such as the recipients of the export and the timeframe of the export (affects volumes available in the export).
Search
A search tool is available to ease scrolling through the available data. It is possible to search by label, tag, or id.
