MoonFish Best Practices

For users who have a specific topic in mind, for optimal results they should be wary of adding words with a low specificity to their segments. These words are more common than those with a high specificity, and users should be mindful as they can cause the audience to grow massively by those who do not show a specific interest. Words with a low specificity will appear with a red circle next to them in the “Recommendations” section. They should be added to the segment only if really necessary.

The choice of seedwords is a determining factor in the relevance of the results, so it is essential to take the necessary time to properly choose the seedwords you wish to use in your segment. Take the time to translate your requests, needs, expectations and briefs into seedwords that you believe are most relevant.

If during the creation of your segment you have to deal with a topic that encompasses the association of two interests such as fashionistas + vegan, it is unlikely that you will find a seedword combining these two characteristics. You could choose successively the two seedwords fashionista then vegan for the creation of a single segment, but there will be no consistency in your segment.

It is recommended, in this case, to proceed with the creation of two distinct segments, one dealing with the vegan population and the other with fashionistas, and then cross-reference the two audiences corresponding to your segments in the Audience Builder of the platform you are using, for instance.

It is important to note that when choosing to enter a brand name as seedword, the “Suggestions” section will display other brand names in the same market or domain.