REWAM-Other

Boolean engine

Combine various data sources to create an audience segment, applying AND, OR, EXCLUSION rules on the target parameters

Bootstrap

Retrieve data on defined previous period (Recency 1, 3, 5, 10, 15, 30)

Search in our DB users matching the audience and attribute them the audience

Push the stock

Push users from audience to Partners

Frequency (FEATURE)

- Unique frequency : The number of times a unique user was exposed to an ad.

- Daily unique frequency : The average number of times a daily unique user was exposed to an ad.