Export Data
Possibility to export a type of data (ID, Label, Creation Date, Volume) specifying email
Search criterion
Possibility to search type of Data by Label, ID or tag
In this panel, User can select the different types of data:
FirstParty
My Data
data from advertiser’s website (Users navigation)
My CRM
data from advertiser’s CRM databases applying AND, OR, EXCLUSION rules on the target parameters
ThirdParty
Demographic
Weborama’s data with segments & clusters on Socio-demographic profile
Behavioral
Weborama’s data with segments & clusters on Interest profile
This data set is divided into 2 criteria: Segments and Clusters
1- Segments: 23 segments that aggregate several clusters
2- Clusters: 160+ centers of interests. Each cluster is linked to one single segment
Example: The “Clothing, shoes and accessories” segment is composed of 7 clusters: accessories, clothing, eyewear, fashion trend, footwear, jewelry, lingerie
Geography
enables to select the geographic criteria to build an audience
This data set is divided into pre-defined administrative groupings according to the country, e.g. Regions and Departments for France
Regions: regroup the 27 administrative regions in France
Departments: regroup all the departments linked to a region
Audiences
Saved audiences composed of C-clones, 1st party and/or 3rd party data
=> It can be call Segment
Technology (3rd party data)
enables the user to select the technologies criteria to build an audience
This data set is divide into pre-defined groupings according to User Agent information and Digital Elements (for Internet Service Providers)
1- Browsers = IE, Firefox, Chrome, Safari, Opera, etc.
2- Devices = Desktop, Mobile, Tablet, Unknown
3- Operating Systems = IOS, Android, Blackberry, MacOS, Windows, Symbian etc …
4- Internet Service Providers = depending of the country