Positive event

(variable to explain) to select the targeting parameters to be considered by the algorithm for the creation of the clone

Negative event (Universe)

(explanatory variables) characterizes the group of internet users that will be scored against the parameters selected in the positive segment

cClone Mode

Clusters Only

No Socio-demo behavior

Versioned profile

profile that already exist

Mini bucket

Volume of cookies to create scoring tree

Algorithm parameters

he depth of the scoring tree, i.e. the branches of the tree that will highlight the best explanatory variables for a score