How GoldenFish works
- Ebinehita Juliana Ilogienboh (Deactivated)
To recognize the importance of semantic AI in contextual advertising, it is necessary to understand what semantic AI consists of and how it can be used. The Semantic AI stack is built around machine learning and advanced NLP techniques. Through use of machine learning, statistics and linguistics, we are able to transform any kind of content into actionable segments. The computation of word embeddings (vectors calculated based on the semantic proximities between words) allows us to identify and classify words that are semantically related. Based on our wide corpus of analyzed URLs, our semantic algorithm is trained to determine the probability of words appearing together within a specific context.
Contextual Segments
Users can access the GoldenFish by logging into their account at https://contextual.weborama.com/.
Once logged in, to begin building a contextual segment, the user can click on Segment in the upper left corner. The segment name, language and segment location can then be selected, and once ready the user can click on Next to move on to the contextual segment builder.
Once in the contextual segment builder, the user will be able to start creating a contextual segment using keywords and recommendations to match relevant URLs (see GoldenFish Segment Builder).
Once satisfied with the segment, the user can click on Create in the upper right corner, and he or she will be able to view all of their segments under the Projects tab. To activate a segment, users can click on the Stream button and they will be able to select which segments to activate, for how long and to which target. Users can also choose the Campaign Goal from a reverse pyramid in which the level of accuracy increases with each threshold. To finish and activate, they can click on Create.
After activating the segment, the user can view and update the inventory delivery under the Activated Segments tab. In the active segment dashboard, users can view the status of active segments as well as extend, pause or delete the delivery.