What is GoldenFish?

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With the recent restriction of 3rd party cookie usage and legislation such as GDPR and CCPA, understandable concerns have been raised about the future of advertising and the data market. To address these concerns, Weborama is focusing on a solution that not only moves away from 3rd party cookie usage, but does so with the implementation of targeting via semantic contextual artificial intelligence. We have upgraded our instant audience creation tool by implementing contextual segmentation functionality based on Weborama Semantic AI. With the GoldenFish, Advertiser clients now have the ability to create personalized contextual segments based on our wide corpus of millions of active and qualified URLs, and Publisher clients will be able to create these segments based on their URLs.

Contextual targeting is beneficial for a number of reasons.

• Relevancy: Brands can assume that their ads will catch the attention of page visitors simply based on the page being viewed. Relevant advertising is broadcasted in the right context and at the right time

• Privacy: By using cookieless targeting, internet users’ privacy is respected 

• Brand Safety: Specifying keywords and topics permits ads to be broadcast in a brand-safe environment