Activation Toward Google DV360
- Narimen Kadem
What is DV360?
Display & Video 360 (DV360), is a demand-side platform (DSP) for buying ad inventory programmatically. DV360 is organized around five integrated modules that work together to simplify the campaign management process: Campaigns, Audiences, Creatives, Inventory, and Insights.
Direct Transfer of MoonFish Segments to Google DV360
Moonfish offers the possibility to activate your segments directly to the Google DV360 DSP. To do so,the user has to send a request to the support team:
→ If there's an existing link between the DV user account and his WAM account, he has to send the DV account ID he wants to target and his existing WAM account ID.
→ If the link between the DV user account and his WAM account doesn't yet exist, the support team must be informed and they will create it.
You can see below an example of how it looks like in WAM interface.
Then, from the MoonFish interface, the user can choose the segment(s) he wishes to transfer and select the Google DV360 DSP target and the DSP configuration (Google DV360 subtarget) in a folding list.
To complete the process, the user has to set his campaign goal from the four thresholds (Max. Reach, Brand Awareness, Consideration, Engagement) in a reverse pyramid going from the least interested users to the quarter of the audience with the most interest in it.
MoonFish Segments in Google DV360
When transferring MoonFish segments to Google DV360, the user will be able to locate the segment on Google DV360 by the segment label. On MoonFish, he can find the segment label directly under the segment name in the Audience Deliveries section. You can see below an example of how a segment appears on both MoonFish and Google DV360.