Introduction

This bridge differs from other bridge Weborama has developed previously due to the requirement of this partner. 

Facebook only accepts encrypted emails, phone numbers and IDFA. In this first version of the bridge, encrypted emails (sha256 only) are the only identifier supported. 

On our side emails are retrieved from the CRM files our client provide us, thus CRM is mandatory to work this bridge.

Requirements

• CRM data on the account with sha256 email column(CRM file ingestion)

• Facebook ad account

• The facebook ad account must allow sharing from Weborama account on the first audience sharing. More details on our process here.

CRM ingestion

Please refer to the CRM documentation to implement a CRM onboarding on our Audience manager platform.

Create a DSP configuration

The configuration creation will be limited to webo employee and webo admins.

Navigate to the settings page and select manage dsps.

On this view you should be able to observe Facebook listed as a DSP. Select it and click add Facebook.

The following form should appear:

Open

The DSP name is the label with which you which to facilitate the identification of the configuration.

The account id is the Facebook Ad account id which is the target.

The CRM field is the name of the column in your CRM data which contains the email (encrypted in sha 256) information. 

Finally the CRM namespace is the namespace on which the CRM is data is stored.

Once everything is correctly filled press save.

If some information is incorrect it will be possible to edit the configuration inline.

Create a transfer

To share an audience to Facebook, create a transfer and select the right configuration in the Media Platform list.